Marketers Embrace AI for Content Creation and Creative Inspiration

Startups and agencies are curbing the tech's more eccentric tendencies

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When research group OpenAI first introduced what is arguably the most powerful text generator in the world last year, it immediately wowed the AI community with its ability to produce realistic copy. Trained on nearly 1 trillion words pulled from across the internet, the generator, known as GPT-3, is able to mimic the style of a piece of writing based on something as short as a single passage.

But granting that much creative license to a machine also breeds a certain level of unpredictability in output.



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This story first appeared in the May 10, 2021, issue of Adweek magazine. Click here to subscribe.