Brand Marketing

Marketers Don't Understand Modern Moms, Saatchi Survey Says

Ads need to get real—and lighten up

Headshot of David Gianatasio
By David Gianatasio

January 7, 2016

Memo to marketers: When it comes to moms, get real. Stop focusing on motherhood as a job, and start talking to moms like the multifaceted, multidimensional human beings they are.

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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