Marketers at Cannes See Spend Moving to the Creator Economy

Creators have gone from 'nice to have' to 'critical'

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More than 50 million people around the world now consider themselves part of the creator economy, giving it a global market size valuation of $13.8 billion, according to Statista. At Cannes Lions, Adweek gathered global marketing leaders to talk about the opportunities and challenges of this 10-year, still-growing phenomenon.

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