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“I’m pretty sure I wasn’t followed.”

It could be a Jack Bauer line from 24 delivered as he tries to infiltrate the bad guy’s center of operations. But it’s not. It’s what dead ad legends like Bill Bernbach and Howard Gossage might say if they could see some of the work being produced today.

Still, I can think of a BMW 5-Series ad that Bernbach and Gossage might have liked: “The Hotrod of Polite Society.” There’s a headline with oomph.

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