Marketers Are Reassessing Their Impact in the Metaverse

CMOs have increasingly become fixated with measurement to determine if they want to experiment with the virtual world

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The metaverse is in its infancy. It’s a new type of internet (or part of Web3, if you want to be more specific). And despite what Meta might want people to think, no one owns it or really regulates it either.

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This story first appeared in the May 2, 2022, issue of Adweek magazine. Click here to subscribe.