Market Profile: San Francisco

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Though struggling with a high unemployment rate of 12.3 percent, the Bay Area, which includes the major cities of Oakland and San Jose, is recovering and growing thanks to a large percentage of high-income households, Silicon Valley’s high-tech firms and an infusion of venture capital.

At 20 percent of the population and estimated to grow at 10.7 percent over the next five years, the Hispanic community is expanding faster than the general market’s 5.3 percent growth, per IHS Global Insight.

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