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National TV: Slow
Third-quarter scatter business coming in “dribs and drabs” with heavy makegoods causing prices to exceed upfront by
15-20 percent.
Net Cable: Intense
Top 20 nets jamming to finish upfront before July 4. Some majors out of sale; midsize nets approach 85-90 percent sold. No action in third-quarter scatter yet.
Spot TV: Brisk
Fast foods, soft drinks, package goods, telcos and cars move well. Summer movie promos picking up; retail showing signs of life heading into July 4.
Radio: Mixed
National spot fairly open; local spots strong.
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