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Managing Director, OMD, Eastern Region, New York
Mark Stewart, president of the 2005 media jury panel in Cannes, says there will be a decided shift in focus by the judges as they evaluate approximately 1,000 entries (up 18 percent from 2004) in this year’s media competition. More emphasis will be placed this year on “creativity as opposed to results, recognizing that the spirit of Cannes and what this competition is all about is superior creativity,” says Stewart, who was a member of the media jury in 2003.
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