Mark Dolliver's Takes: Young at Heart

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Popular mythology says teens and young adults are too busy with new technologies to have time for TV. Not so. While they spend less couch-potato time than old folks, TV still takes up the biggest chunk of their leisure time. The chart reflects a fresh release of data from the Bureau of Labor Statistics’ American Time Use Survey for 2006. One comparison: People age 15-19 allot more time than other cohorts to “playing games and computer use for leisure”—0.69

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in