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Within living memory, it was far more the exception than the rule to have an uncloseted gay person in one’s close circle of friends and family. As you can see in the chart, excerpting a poll by the Pew Research Center for the People and the Press, that’s no longer so. Some brands still ex-pect plaudits for being so bold as to include gays in their ads. Given numbers like those in the chart, one may wonder whether this requires much boldness.
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