Mark Dolliver's Takes: Mixed Blessings

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s not that Americans oppose saving money for the future. The problem for many, suggests a Fox News/Opinion Dynamics poll, is that they’ve got nothing left at the end of the month after paying for such essentials as food, shelter and clothing. While 53 percent of adults said they manage to put some money into savings each month, 40 percent said they’re tapped out once they’ve paid the bills. (The other 7 percent either didn’t know or don’t receive a paycheck.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in