Mark Dolliver's Takes: Business, That Is

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

What can a large corporation do to gain the confidence of the public? Reducing its revenue by 90 percent would be a good start. Americans seldom tire of voicing hostility to big business, but they retain an indulgent outlook on the virtue of small businesses and the people who run them. Never mind that small businesses are more likely than large companies to stiff their employees on healthcare and to engage in shoddy environmental practices.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in