Mark Dolliver's Takes: 11%

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

What’s the matter with men?

One thing you can rely on in consumer-confidence data is that men will be cheerier than women. But that pattern collapsed last month in the Washington Post/ABC News Consumer Comfort In-dex, which uses a scale from +100 (great) to -100 (lousy). In the first half of 2007, women’s Comfort Index number averaged -13.8,

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