Mark Dolliver: The Novelty Wears Off

You know a trend truly has arrived when people start to tire of it. Online social networking has attained that status, judging by a Zogby International/463 Communications poll. One question asked adults whether they have an online social networking profile of the sort associated with MySpace and Facebook. The chart gives the overall findings, of which the most intriguing is that 6 percent have abandoned their profiles. The “gave it up” vote was nearly twice as high, at 11 percent, among 25-34-year-olds, who may have found there are more pressing demands on their time. Among 35-54s, the 7 percent who have ditched their profiles are nearly one-third as numerous as the 22 percent who maintain one.