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If you think a hip-hop soundtrack will help a brand ingratiate itself with black consumers, guess again. A Pew Research Center poll found 61 percent of black adults saying they think hip- hop exerts a bad influence on society; 71 percent said the same about rap. Asked to assess some prominent blacks, just 17 percent deemed 50 Cent a good influence on the black community. (By comparison, Oprah Winfrey was rated a good influence by 87 percent.)
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