Maris Markets Tennis Tourneys

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In Mississippi, cannonballs may be more common than tennis balls.

The creative staff at Maris, West & Baker visualizes that notion in a new branding campaign for the Southern Tennis Series.

The Jackson, Miss., shop’s initial effort—a sepia-toned poster— depicts a Civil War-era cannon (a kind of 19th century Pete Sampras) facing the net on a tennis court.

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