Marionette Stars in New Rubio's Ad

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A Mexican marionette named Rafael interacts with the cooks in Siltanen/Keehn’s debut effort for Rubio’s Fresh Mexican Grill. The marionette was part of the El Segundo, Calif., agency’s successful pitch for the $3 million creative account last month. The spot is airing in Southern California and Phoenix.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in