Mariners' Ads Focus on Team's Stars

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SAN FRANCISCO Copacino + Fujikado has unveiled a new campaign for the Seattle Mariners tagged “My oh my.”

The independent Seattle shop created six 30-second TV spots that feature star players such as Adrian Beltre and Richie Sexson and two of the team’s broadcasters.

One spot, “Talk to the Glove,” lampoons the baseball habit of players talking to each other during crucial game situations with their fielding gloves covering their mouths.

The spot starts with a covered-mouth mound meeting involving catcher Kenji Johjima, pitcher Jarrod Washburn and shortstop Yuniesky Betancourt.





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