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Lifetime has brought a neat out-of-home advertising trick to the U.S. for the first time to promote its upcoming miniseries The Secret Life of Marilyn Monroe, starring Kelli Garner.
Garner began appearing Monday on digital ads in eight New York City subway stations. The ads are audio-activated, and whenever a train arrives in those stations, Garner's skirt blows around, as though windswept by the train (a reference, of course, to the famous images of Monroe with her skirt blowing around in The Seven Year Itch—also caused by a draft from a New York subway train).
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