Brand MarketingMarcus Thomas Wins Bedford LabsBy David Gianatasio|September 7, 2010ShareBy David Gianatasio|September 7, 2010ShareMarcus Thomas’ latest new-business win is a real shot in the arm.Ohio-based Bedford Laboratories after a review has named the independent in Cleveland as its first lead agency.A brand identity redesign and marketing materials are on tap for 2011. Spending was not disclosed.Marcus Thomas partner Mark Bachmann said, “This is a category that is right now on the cusp of a tremendous growth spurt. There’s an all-time record number of drug products now coming off patent, plus new avenues in bio-identical research that promise to open up even more.”Bedford Labs specializes in developing injectable oncology products and currently has more than 88 drugs on the market. The company is a unit of global powerhouse Boehringer Ingelheim, which uses WPP’s Mindshare for domestic media buying across all its brands.Marcus Thomas works for a mix of consumer and business clients, including Nestle, Troy-Bilt, Diebold and MDT.The agency has recently expanded its health-client roster. In addition to Bedford Labs, it added the seven-figure Okamoto condoms account in June. Adweek Adweek