Marcus Bids Farewell to Arnold

BOSTON Alan Marcus, a managing partner and group creative director at Arnold and one of the Havas-owned agency’s most senior creative managers, has left the shop.

Marcus announced his resignation this week in an e-mail sent to the Boston agency’s staff; he cited personal reasons for his decision but gave no specifics. Marcus did not return calls seeking comment.

An Arnold representative said Marcus was leaving the ad business for a time, but did not elaborate. Ron Lawner, chairman and chief creative officer, said in a brief statement that Marcus would be missed.

Since 2001 he had been in a tier of top creative leaders who reported to Lawner. Those remaining in that tier are Pete Favat, Alan Pafenbach and Jay Williams.

Marcus recently oversaw efforts for FootJoy and several other accounts, though some of the clients he worked for in recent years such as EMC and Stop & Shop are no longer with the agency. Sources said a dwindling workload likely contributed to his decision to depart.

Marcus is perhaps best known for an EMC campaign produced three years ago in which each ad posed as a special-effects laden “mini-movie.” In one execution titled “Information Invasion,” a meteor storm symbolized the challenge of harnessing vast amounts of information. In another spot, dinosaurs and cavemen walked the streets of Manhattan, an allegory on how companies in the new economy either evolve or die. Incorporated throughout the work was the “EMC Orb,” a sphere of monitors representing “Where information lives.”

In the past couple of years, EMC wound down its relationship with Arnold and now uses Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston for ads [Adweek Online, Dec. 11 ].