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NEW YORK CBS is about 95 percent sold out of its NCAA men’s college basketball tournament coverage, with prices for a 30-second slot ranging from $100,000 for the early rounds to $1.2 million for the championship game, according to John Bogusz, evp, sports sales and marketing, CBS.
Bogusz said units are selling at mid-single-digit percentages higher than last year’s coverage, and that broadcast revenue for the entire tournament is expected to bring in $100 million. He added that only a handful of units remain unsold for the title game, which airs Monday, April 2.
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