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After hearing pitches from five agencies, the Greater Fort Lauderdale Visitors Bureau last week awarded its $2 million account to MARC USA in Coral Gables, Fla. Finalists were Barber Martin in Richmond, Va.; Dudnyk in Horsham, Pa.; The Zimmerman Agency in Tallahassee, Fla.; and Interpublic Group’s Fitzgerald + Co., Atlanta. The client split with HDC in Fort Lauderdale, Fla., in February, and that shop subsequently closed.
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