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Sarasota Memorial Hospital has awarded its advertising business to MARC USA.
The Miami shop, the Southeast headquarters of Pittsburgh-based MARC USA, won the account after a review that included a number of agencies from Georgia and Florida.
Billings are undisclosed.
“We’re focused on developing new services and expanding existing ones,” said client vice president Mark Lazarus.
Over the next months, the agency will launch television, radio and print ads designed to showcase the facility’s cardiovascular, neuroscience and oncology specialties.
The hospital, located among Florida’s Gulf Coast retirement communities, has the second-largest open-heart surgery program in the state.
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