Acquisition, Alliance Cue Change in Miami
ATLANTA–E&F/Marc Advertising, formerly Evans & Fitzgerald, has changed its name to Marc USA/Miami.
The renaming of the Southeast regional headquarters of Pittsburgh-based Marc USA reflects two recent moves by the $30 million shop: the acquisition of Izard & Leone Advertising and a strategic alliance with public relations firm Winstead & Associates.
Division president Evan Contorakes said the Izard & Leone deal, closed at the end of 1999, contributed about $7 million in billings from clients like Esserman Automotive Group, BrandsMart USA and the University of Miami.
Both Mark Izard and...