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A renter’s ability to find the unit he wants through Apartments.com forms the idea behind MARC USA’s first campaign for the online search service.
Print ads tagged, “You want what you want,” break this week in major rental markets nationwide. Apartments.com is managed by Classified Ventures, which works with 170 newspapers and TV station affiliates, including The New York Times, Chicago Tribune and Washington Post.
Spending has been pegged by sources at about $5 million, but the weight of the effort will be much greater—perhaps the equivalent of $40 million—because of its ties to the major media outlets, a MARC representative said.
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