Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
There are few elements of life that the ongoing coronavirus pandemic has not upended, and marketing hasn’t been immune to those changes, said Marc Pritchard, chief brand officer of Procter & Gamble, one of the world’s largest advertisers.
On Wednesday morning, Pritchard gave his first keynote since the pandemic began. The talk took place during Lions Live, the virtual counterpart to this year’s Cannes Lions International Festival of Creativity, which was canceled earlier this year. He focused on the events of the past few months and how they’ve impacted the role brands play in society.