Marc Names CD to Help Guide Flagship

CHICAGO Just weeks after naming its first network chief creative officer, independent network Marc USA has tapped Gordon Robertson as group creative director, helping lead the shop’s flagship Pittsburgh office.

Robertson, 43, will work with Ron Sullivan, who is also a gcd, to lead creative on all the shop’s business, including True Value, Karastan and Peterbilt. They will report to Bryan Hadlock, who was named CCO overseeing five Marc offices in April.

“As fast as our business is changing, what hasn’t changed is the importance of a great idea in every campaign,” said agency CEO Michelle Fabrizi, in a statement. “But today we’re reaching consumers in ways that go far beyond a 30-second TV spot. Gordon delivers on both counts.”

Robertson was most recently executive creative director at boutique agency Sway in Chicago. He was also a group creative director at Omnicom Group’s BBDO in Chicago, working on the Wrigley business, and D’Arcy Masius Benton & Bowles in St. Louis, where he worked on several M&M/Mars brands.

Robertson’s position is a new one, owing to the network’s new structure, which saw the promotion of Hadlock to chief creative officer and Dan Albert to media director.