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CHICAGO MARC USA has launched a joint venture in Miami called Marca Hispanic LLC.
The Pittsburgh-based agency network entered into the partnership with Tony Nieves, who will serve as president of the new shop, and Armando Hernandez, who takes the title executive vice president, chief creative officer.
Nieves most recently was at WPP Group’s Ogilvy & Mather, where his posts included managing director for the agency’s Latin American office in Miami and general manager for Ogilvy’s outpost in Caracas, Venezuela.
Hernandez
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