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Marc Lucas, most recently executive creative director of Razorfish, N.Y., has been named the new chief creative officer of MDC Partners’ Kirshenbaum Bond Senecal + Partners. He takes over from co-founder Richard Kirshenbaum, who remains co-chairman of the agency.
Lucas’ arrival on Jan. 4 is a “keystone of a larger strategic plan to reinvent the shop” as a technology-driven, integrated creative agency, KBS+P said. As CCO, Lucas will oversee creative output for all agency resources including interactive CRM shop Dotglu, The Media Kitchen, LIME pr + promotions and direct and digital unit Company C.
Under Lucas’ leadership, Razorfish was named digital global lead agency for Unilever’s Axe brand and digital lead for Mercedes-Benz USA.
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