Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO The Pennsylvania Lottery has retained independent agency Marc to handle its $30 million annual advertising account after a mandated review, the client confirmed.
The shop, which has handled the account since 2003, bested two other undisclosed agencies for the business. The Pittsburgh agency will have a four-year contract with the lottery, as well as options for three one-year renewals. The new contract goes into effect in January 2008.
“We look forward to continue working with Marc USA over the next several years, as their advertising services will support the lottery in all of its efforts to raise funds for programs that benefit older Pennsylvanians,” said Pennsylvania secretary of revenue Thomas W.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in