Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SAN FRANCISCO MapQuest has entered into an agreement with Google to include the search-engine company’s relevant paid or “sponsored” links on its site.
The 26 million monthly users of MapQuest will now begin seeing relevant paid Google listings for entertainment, lodging, restaurants and events when they request maps and directions. The partnership takes effect today.
A representative for Google in Mountain View, Calif., said the partnership would extend the reach for Google’s 100,000-plus advertisers.
Although terms of the deal were not disclosed, MapQuest, based in Denver, will share the advertising revenue when visitors click on a sponsored link from its site.
MapQuest,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in