MapQuest, Google Form an Alliance

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SAN FRANCISCO MapQuest has entered into an agreement with Google to include some of the search-engine company’s paid or “sponsored” links on its site.

The 26 million monthly users of MapQuest will now begin seeing relevant paid Google listings for entertainment, lodgings, restaurants and events when they request maps and directions. The partnership takes effect today.

Although terms of the deal were not disclosed, MapQuest, based in Denver, Colo., will share the advertising revenue when visitors click on a sponsored link from its site, the companies said.

MapQuest,





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