MapQuest Finds Match in TBWA\C\D

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

LOS ANGELES MapQuest has assigned its first creative and media duties to Omnicom Group’s TBWA\Chiat\Day, said officers of the Internet-based mapping and directions service today.

Though MapQuest’s marketers contacted several undisclosed agencies, there was no formal review, sources said.

Located in Dulles, Va., the subsidiary of America Online services as many as 35 million users per month, said Tommy McGloin, svp and general manager.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in