Many Are Issued but Relatively Fewer Are Redeemed

If you felt inundated by coupons last year, you felt right. A report by Chicago-based Promotion Information Management says marketers… Article includes table with data on couponing by product category.
WHO DROPPED WHAT
Coupons (in billions) for the top 10 categories
1992 Versus 1991
Health & Beauty Aids 78.5 +24.0%
Prepared Foods 40.9 +23.2%
Cereals 38.5 +12.6%
Household Products 28.6 +14.9%
Frozen & Refrigerated 27.9 -5.7%
Pet Foods 25.2 +46.5%
Candy/Snacks/Chips 24.9 +10.2%
Dairy 17.5 +1.2%
Beverages 15.1 -3.2%
Baking/Cooking 14.2 -16.5%
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