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Below-the-waist grooming is not a typical conversation topic among commuters, but that hasn’t stopped men’s brand Manscaped from featuring its product line in New York’s Penn Station.
Manscaped hopes to break stigmas with a healthy dose of humor by turning heads with its station takeover, which includes 225 creative displays. It will run through the end of November.
The campaign features moments that capture Manscaped’s goal of inspiring comfort and confidence among men, according to Marcelo Kertész, svp of content, brand and design.
“Each visual offers a combined sense of spontaneity and confidence that comes from being ready for anything,” he said.
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