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NEW YORK Howie Mandel, star of NBC’s popular Deal or No Deal, has signed a new pact with online aggregate retailer Buy.com in a push to increase holiday sales.
Mandel is set to appear in a series of TV spots as well as in print, online and on radio in a two-year agreement. TV breaks this Friday night via a campaign from Spot Runner, Los Angeles. Buys include Mandel’s own Deal or No Deal and numerous college games all weekend on ESPN.
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