Mandel Flags à La Carte Cable

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Jon Mandel, co-CEO of MediaCom USA, last week told a symposium hosted by the Federal Communications Commission that requiring cable operators to offer programming à la carte could drive smaller channels out of business, forcing ad buyers to turn to network TV. The FCC is examining proposals to allow consumers to choose which channels they want instead of accepting broad programming tiers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in