Mandee's Cool Looks Heat Summer Effort

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NEW YORK Teen-targeted retailer Mandee will launch an image-driven ad campaign to build awareness for its stores as a source of trendy, affordable apparel.

Agency212 in New York handles creative, which also includes direct mail and point-of-purchase efforts. In-store events and concert sponsorships will focus on up-and-comers such as Atlantic Records’ artist Rob Thomas.

“This is the first time Mandee is being advertised as a brand,” said Tracy Brennan Conte, executive creative director at Agency212. Previous ads focused on specific product in co-op ads with vendors.



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