Mandalay Branded Entertainment Debuts

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LOS ANGELES-Hollywood production company Mandalay Entertainment has launched a new company called Manadalay Branded Entertainment to develop entertainment content and provide marketing services for advertisers, chairman Peter Guber said. The new company will create original programming for advertisers and work with corporate partners on Mandalay Entertainment projects. Scott Mednick, founder of Los Angeles-based ad agency The Mednick Group and a former exec of interactive marketing shop THINK New Ideas, has been named president and CEO.

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