Manasian Puts VistaPrint on the Radio

BOSTON VistaPrint has engaged Manasian Inc. to help launch a new national radio effort.

Manasian developed creative scheduled to launch April 1. The client is handling media chores.

“Radio has been successful for other Web-based organizations targeting the small business market and so we’re excited about its potential for VistaPrint,” said Jean Manasian, president of the independent marketing agency in Waltham, Mass.

“We’ve heard some of Manasian’s radio work on air and felt they could deliver our message in a memorable way. We’re very excited about the new work and will be using some of the same messaging and themes in several of our marketing programs,” said Mike Ewing, client vice president for North American acquisitions.

A 60-second spot details the differences between large and small businesses: “Big businesses have lunchrooms. Small businesses make lunch runs. But out in the world, small businesses have to look like the big boys—especially when it comes to your business cards, letterhead and other marketing materials. Fortunately there’s VistaPrint.”

Tom Love produced the radio spot and Amy Flanagan wrote the copy.