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BOSTON Manasian Inc. has produced a banner campaign for Matchmaker.com designed to increase registration for the online dating service.
“Many people are hesitant to sign up,” said Jean Manasian, president of the independent shop in Waltham, Mass. “But if they can search for free and see someone they might be interested in contacting, then registration is usually the next step. Free online searching is a great way to expose new users to the service.”
One banner shows a happy couple fly-fishing at a scenic lake, with the headline “Fall hook, line & sinker.”
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