Manasian Crafts ‘Smart’ Radio for Constant Contact

BOSTON Manasian Inc. said it has developed a radio campaign for Constant Contact set to launch in coming weeks here and in Chicago.

Tagged “The smart way to reach your members,” ads describe how the company helps organizations “get professional, e-mail announcements fast—without any technical skills and with free support from real, live people.”

“Radio has been an extremely effective medium in reaching our key audience segments and educating them about Constant Contact. We look forward to entering new markets with new creative and continuing to expand our brand awareness,” said client CMO Richard Turcott, in a statement.

Four upcoming spots constitute an evolution of Constant Contact’s radio effort that debuted in the fall.

“While the new spots will retain the humor of the original spots, we plan to expand the “voice” of Constant Contact,” said agency president Jean Manasian.

The spots will be produced at Rumblestrip, Boston, with Tom Love as producer and Bill Kelly as copywriter. Manasian Inc. is an independent tech-focused shop in Waltham, Mass.

The client provides e-mail marketing services for small businesses, associations and nonprofits.