Management Shake-Up at GlobalHue

DALLAS Cristian Dobles has joined Interpublic Group’s GlobalHue as senior vice president and executive creative director, the agency said. He replaces agency president and chief creative officer Kevyn Lewis, who now becomes a creative consultant to the shop.

GlobalHue vice chairman Carlos Montemayor declined to say why Lewis was replaced and referred calls to shop chairman and chief executive officer Don Coleman, who, along with Lewis, could not be reached by press time.

Sources said the shop is not filling the president post.

Dobles will work from the company’s New York office and will lead all of the agency’s creative efforts, which consist of multicultural, Hispanic, African-American and Asian work. He joins from Lumina Americas in New York where he led campaigns for Chase Manhattan, the U.S. Air Force, and Nike Interactive Latin America, among others, as an ECD.

In addition, GlobalHue has hired Jose Nine as senior vice president and director of Hispanic initiatives, a new position. Nine was formerly the director of multicultural marketing for Fannie Mae and has also been vice president of Capital One’s Hispanic business unit.

Working out of the Southfield office, Nine will coordinate Hispanic efforts including creative, account service, promotions and public relations. He will also direct new-business efforts for Latino assignments.

Both Dobles and Nine report to Coleman.

Montemayor said that the hiring of the two veterans of Latino advertising represents GlobalHue’s desire to step up efforts in that segment. “[The Hispanic] market has exploded,” Montemayor said. “It needs the attention it deserves.”

GlobalHue, with billings in excess of $350 million last year, handles work for Chrysler, the Internal Revenue Service and Verizon Wireless.

with Tanya Irwin