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“A man should act like a man, and light beer should taste like beer.” So dictate five new spots breaking Tuesday on cable stations for Miller’s Milwaukee’s Best Light by Mother in New York. Directed by John O’Hagan of RSA USA, ads show men acting in less-than-macho ways: blotting oil off pizza, wearing a matching shirt with a significant other, trying to get away from a bug, secretly calling a wife and cooing over a dog.