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Andrew Zimmern, star of Travel Channel’s Bizarre Foods America, devoured a plate of insects for a Snapple multimedia series that debuts May 1.
“I’m a bigger fan of crickets than caterpillars,” he told Adweek. “Deep-fried caterpillars taste like corn chips.”
Snapple clearly wants to get folks’ attention, as evidenced by a big helping of unusual online spots in an eight-month-long video campaign dubbed “Re-enfactment,” which plays on the factoids seen underneath Snapple bottle caps since 2002.
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