Malt Whisky Tomatin Wants to Be Your New Family Heirloom

New brand campaign targets a younger consumer with a London focus

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As it approaches its 125th anniversary, Scottish Highland whisky brand Tomatin has released a brand campaign that aims to position it as a product that can be passed along through generations.

Titled “To What Matters,” the six-week TV and cinema campaign highlights people embracing the important moments in life, featuring the exploits of a man and his granddaughter as they spend time together and share a dram of the single malt along the way. The film also shows them pouring some of the whisky into the local stream, a tradition performed to celebrate the season ahead and wish good health to the salmon that swim in it.

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