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Ohio Shop Sees Deal as Competitive Edge
CHICAGO–Malone Advertising’s top executive thinks the shop’s majority stake in Zeris Interactive is key to pulling ahead in the Ohio market.
“Zeris has true back-end capability,” said Fred Bidwell, president and chief executive of-ficer of the Akron agency. “They have the ability to create real customer management functionality into their Web sites.”
Malone earlier this month announced its plans to buy a major stake in Zeris, which has offices in Raleigh, N.C.,
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