Malone Bows First Isuzu Work

Isuzu Motors of America shifted its ad account to Akron, Ohio-based Malone from Goodby, Silverstein & Partners in October as the automaker shifted to a straight retail strategy amid slashed budgets and curtailed production. Isuzu plans to spend about $25 million in the coming year.
Malone’s work appends the previous tagline, “Go farther,” to “Spend less–go farther.”

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