Malls Use Social Media to Reach Shoppers

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Jones Lang LaSalle is looking to add a few friends to its Facebook page. The real estate giant has launched a social media campaign for 22 of its malls using Facebook and Twitter. Messages on the platforms will send shoppers updates on special promotions, events and sales.
 
The social media campaign has been rolled out for 13 of Jones Lang LaSalle’s malls, and will be introduced in nine more by year’s end.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in