Malls Use Social Media to Reach Shoppers

Jones Lang LaSalle is looking to add a few friends to its Facebook page. The real estate giant has launched a social media campaign for 22 of its malls using Facebook and Twitter. Messages on the platforms will send shoppers updates on special promotions, events and sales.
 
The social media campaign has been rolled out for 13 of Jones Lang LaSalle’s malls, and will be introduced in nine more by year’s end. The work is intended to give consumers a direct line to their local malls and the individual retailers in each, with insider information that might not be otherwise promoted in traditional advertising outlets.
 
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